Facebook launched its Audience Network at the f8 developer conference in San Francisco. The new network matches relevant mobile advertising to users within specific mobile applications. Facebook is able to bring together advertisers and mobile app developers with its powerful targeting system. The system allows advertisers to push their ads into the network where app developers will choose or reject ad categories. Facebook then serves up fully integrated ads to the most relevant users and, of course, tracks the engagement. The new update is significant because the social media powerhouse is now positioning itself as the leader in getting the right message in front of the right people. To read more, click here and check out the video here.