With dramatic increases in mobile purchasing, it seems natural for brands to stay relevant on popular social media platforms. Bloomingdale’s is doing just that by taking advantage of Instagram’s booming popularity to provide users a path from product posts to purchasing opportunities. Since Instagram currently doesn’t have linkable images, this was no easy feat. To overcome the challenge, Bloomingdale’s created a variety of interlinking Instagram accounts that represent different products. A user starts by viewing an image that contains a large variety of products, and, through a series of clicks, they can narrow down their product focus. Ultimately, the user can find specific details about the products they want and make a purchase. To learn more about this promotion, get the full scoop at Luxury Daily.
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