To ensure coronavirus doesn’t rain on the Pride Parade, Animal Crossing is inviting players to join their virtual festival, Global Pride Crossing.
Starting June 18th and running through the rest of Pride Month, New Horizons players will be able to visit the new “Pride Island.” Players can join a rainbow march, interact on an international messaging board, visit the hall of fame and dance club, and strut their stuff on the catwalk. Players will also be able to deck out their avatars in new Pride clothing. To wrap up the celebration, Animal Crossing will be joining the Global Pride 24-hour live stream on June 27th to raise money for LGBT organizations.
By adapting their platform and creating timely, interactive content, Animal Crossing is not only filling a need for safe ways to celebrate during the pandemic, it’s also creating lasting relationships with the LGBT community.