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Dominos is apologizing to its customers who spent more than $7.99 on a carryout pizza by offering up one of nine prizes on it’s Pizza Payback site.

Many of the prizes match the lighthearted and slightly sarcastic nature of the brand, ranging from a collection of Noid paraphernalia to an oversized night light to free pizza for a year that comes with a disguise to hide from pizza thieves.

The apology campaign is a clever tactic to promoted the $7.99 carryout deal that was initially available Monday through Thursday, but is now being rolled out to the weekend.

Read more about Pizza Payback on AdWeek.

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