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Burger King is inviting you to ‘own your fire‘ on LinkedIn. If you post “I got fired. I want a free whopper. #WhopperSeverance” on LinkedIn, Burger King will send you a link to register for Whopper severance.

Those who register receive their Whopper severance package in the mail, which will include a Burger King gift card. The ‘own your fire’ concept is supposed to invoke links to the fact that Burger King cooks with fire.┬áIn addition, Burger King partnered with The Muse to offer 30-minute Q&A sessions for the first 100 participants in the promotion.

The promotion stems from a clever play on words, but many on LinkedIn are questioning whether it’s an appropriate way to address a subject that can be quite serious.