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Absolut takes advantage of Facebook’s new Messenger bot technology by helping users get free drinks.

As part of Absolut’s new campaign, Facebook users in Denver, New York, Chicago and Dallas can message the bot to find participating bars, order a cocktail and receive a special code for a free drink. The bot offers three free drink options and a complimentary Lyft ride home.  

While this may sound like a deal of a lifetime, Absolut is cleverly drawing users to their messenger bot and introducing them to its immediate purchasing feature. The Messenger bot accepts most financial and credit cards services, which means eager users can now buy their drinks ahead of time, without ever leaving Facebook. Alcohol brands may be hesitant to attempt setting up online purchasing; however, Absolut has managed to find an inventive loophole.